Research is serious business, so serious sometimes that interfaces of research websites look too serious…and drab. That’s where creative Opto came in on this particular project. Emily Carr University of Art and Design asked Opto to spruce up the interface on its new research multisite.
What is a multisite?
A multisite is a website that contains several “mini” or “micro” websites within it. In this case, the university has several research departments that have to update content, independent of the other departments. They elected to use the WordPress Multisite platform to achieve this.
Right… so we’re getting a bit technical here…back to sprucing up the drab site. Opto’s task was to inject a bit of interactive accent colour, typography, and social media components to the grey and low contrast site, as well as bringing it more in line design-wise with the university’s overall brand and feel. In addition to this, we needed to make the site’s interface mobile friendly on a variety of popular devices.
Why was Opto chosen?
Well, ONE because we specialize in educational projects on the web, TWO because a good chunk of our work is done using WordPress, and WordPress Multisite presents an added layer of complexity and sophistication to the programming process that only our WordPress experience can handle in harmony with our other specialized skills such as interface modifying, and THREE because we’re awesome! (We just had to throw that one in there.)
Check out the site research.ecuad.ca on your desktop, tablet, or mobile device: