Madewood made it simple

At the time of approaching us, Madewood Distribution Inc. was a distribution startup with a bootstrapped budget. Though Opto specializes in educational interface design, Madewood found high value in our services, and here’s why…

 

The problem

Madewood had a startup budget, and they needed to get the highest output out of that budget. They didn’t have a dime to spare or time to waste on redundant pathways of development for their site and its interface.

 

The solution

Since OptoMedia specializes in interfaces for learning sites and applications, the staff at Madewood looked to our expertise in getting their concise, correct message about their services across to their users.

Madewood Distribution Inc. utilized the power of the WordPress platform to maximize functionality, while minimizing the process and expenditures on what it takes to develop an online presence sporting a full content management system.

CMS’ like WordPress and their plugins have developed and evolved yet more since. What would have taken three times the labour and cost to develop, some years ago, can now be developed and deployed in record speed, and with minimal pain for both client and developer.

 

The result

Madewood’s clear, concise interface that communicates its services to its target market paid off. The company’s site became a primary branding and marketing tool, and today Madewood Distribution is a dynamic Canadian company, headquartered in Vancouver, British Columbia. It’s primary purpose is to source, distribute and represent a line of environmentally sustainable, yet premier surfacing products and architectural materials.

madewood.ca

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