Category Archives: Online Marketing

Linguistic Factory

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Linguistic Factory and OptoMedia

Linguistic Factory specializes in development of speech recognition and synthesis systems, for both common and less common languages. In addition, their focus is speech dialog systems based on open source software. They are an experienced team of passionate Computational Linguists with different cultural backgrounds and a common goal: to make Natural Speech technology approachable and likeable for everybody everywhere.

Linguistic Factory’s impressive client list includes companies such as Panasonic and VivaCell MTS.

linguisticfactory.com

Bridal Network / bride.ca SEO

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OptoMedia and bride.ca

Bridal Network Inc. is a Canadian wedding industry advertising & marketing company. The challenge here was the development of a quantifiable online marketing strategy for their “retail” properties, primarily their flagship bridal website, bride.ca, now the leading Canadian wedding resource.

Bride.ca has a seemingly straightforward subject matter: wedding planning in Canada. However, typically, in practice this is an overgeneralisation; potential customers (brides-to-be) will almost never begin their web searches looking for something as general as “planning”. As a result an exhaustive amount of research was initially required, to identify current trends, needs and popular areas of immediate need to brides just beginning their wedding planning process, since (a) there is an overabundance of similar services on the Internet (b) brides-to-be are a rather short-lived customer, completing their purchasing cycle in 4-12 months.

Having identified likely entry-points to the target demographic, a comprehensive strategy was developed and is still monitored and managed on a monthly basis. The campaign includes both regional and categorical niches, precise content generation and leverages the competitive advantages of Bridal Network in their particular market (eg. a large wedding vendor network). Initital results have been extremely encouraging and have helped us identify further approaches and fine-tune our overal plan.

For example, try the following “wedding planning searches” on google.ca:

* DIY wedding invitations
* engagement photo ideas
* wedding shoes canada
* winter wedding gowns
* etc etc.

bride.ca

The Period of Purple Crying

By | Branding, Campaigns, Online Marketing, Project Management, Web Projects | No Comments
IAM Webs and the Period of Purple Crying
IAM Webs and the Period of Purple Crying

IAM Webs and the Period of Purple Crying

The Period of PURPLE Crying® is the phrase used to describe the point in a baby’s life when they cry more than any other time. This period of increased crying is often described as colic, but there have been many misunderstandings about what “colic” really is. It is a new way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development.

The National Center for Shaken Baby syndrome, dontshake.org, has just lauched the website for this new and informative campaign at purplecrying.info.

The task in this project was to communicate this most important material to parents who desperately need some relief from the constant crying of their new born infants. The information needed to be presented in an accessible manner, so that parents would not need to overly search at the crucial time that they need the information.

“The Period of PURPLE Crying®” project was headed by IAM Webs with Project Management from George Papazian and Design Direction from Caio Prezia.

www.purplecrying.info

www.dontshake.org

Vancouver Whitecaps FC

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OptoMedia's online marketing with the Vancouver Whitecaps FC

OptoMedia’s creative director George Papazian led a team of Institute of Advanced Media internet marketing students to assist the Vancouver Whitecaps FC with their online promotion and marketing. The task was to create worthwhile ideas that would enhance the digital presence of the football club. The result were these beautiful online banner ads as part and parcel of a wider marketing strategy for their new website. Particular development of ideas were given to the “fan zone” section of the new site, and how to make it interactive for their fans.  These ideas were later communicated through consultation. The Vancouver Whitecaps have since changed their logo and joined the MLS organization.

www.whitecapsfc.com