IAM Webs and the Period of Purple Crying
The Period of PURPLE Crying® is the phrase used to describe the point in a baby’s life when they cry more than any other time. This period of increased crying is often described as colic, but there have been many misunderstandings about what “colic” really is. It is a new way to help parents understand this time in their baby’s life, which is a normal part of every infant’s development.
The National Center for Shaken Baby syndrome, dontshake.org, has just lauched the website for this new and informative campaign at purplecrying.info.
The task in this project was to communicate this most important material to parents who desperately need some relief from the constant crying of their new born infants. The information needed to be presented in an accessible manner, so that parents would not need to overly search at the crucial time that they need the information.
“The Period of PURPLE Crying®” project was headed by IAM Webs with Project Management from George Papazian and Design Direction from Caio Prezia.