Though we are involved in totally different services, OptoMedia and Optical Now have one thing in common: we like vision and clarity. While OptoMedia’s idea of vision and clarity involves building clean, uncluttered, accessible interfaces for our clients’ apps and sites that are also mobile friendly, our client’s (Optical Now’s) idea of vision and clarity means…
Category Archives: Web Projects
The Armenian Cultural Association of British Columbia represents a small but active cultural community in Canada’s province of British Columbia. The folks at ACA have a busy agenda. In addition to planning events, assisting and promoting community youth, managing real estate, and assisting Syrian refugees, they also have to…
Sometimes, your business is so grass roots and pure that even a website is overkill and too “techy”. Sometimes, you just want to communicate directly with your customers, in a certain digital spirit of “farm-to-table”.
Koroni Olive Oil is just such a family business, and Opto is just such a solution.
If you live in the Vancouver area (and like dessert) chances are you’ve eaten at or heard of Cheesecake Etc… This funky little spot is a cheesecake institution in the city, typically either packed or with a line up out the door on any given weekend, but even established institutions can’t do everything on their own. Sometimes they need Opto’s help in the digital realm…
Contrary to the etymological prefix of its name, Standwin isn’t about being stationary. In fact, Standwin Moving is a wonderful moving company, always welcoming new clients (hint, hint.. if any of you Optonians have recently sold your place…but we digress). Standwin had a bit of a problem. See, summer time is moving season, and Standwin’s developer couldn’t complete the development job, so…
SEO is by far one of the top concerns for most of my clients, and many questions I get revolve around it.
SEO, or Search Engine Optimization, is trying to get your site to come up first when a search is made using keywords. Yeah bing.com is pretty big, but essentially this comes down to pleasing Google.
It’s such a broad term these days, that there’s a lot of confusion surrounding it. I want to clarify some of that here.
Much like programmers, lawyers often have a challenge in communication with their clients. See, Lawyers are used to sifting through large amounts of content that uses legal and technical jargon. They then have to turn around and explain complicated concepts to their clients in layman’s terms. The barristers and solicitors at Yanko and Popovic approached Opto with the request to be able to communicate their services to their clients in the cleanest, clearest way. At the same time, they wanted to have full control of their site, updating it themselves from time to time.
Building good sites is often about maximizing efficiency for a business or organization. When the president of the Cretan Association of British Columbia approached OptoMedia, he had a bit of a problem on his hands. His association has always been one of the more successful ones among its peers and competitors. Despite this, surprisingly all membership management and fee collection was happening manually. This inefficiency was creating lost potential revenue. Enter OptoMedia; enter return on investment.
How could Opto Help?
Opto has been building sites for organizations similar to the Cretan Association of British Columbia for more than a decade. We know what a little automation can mean for modest organizations like this one. We also know the nuances of working with committees, boards of members, and other such dynamics where you have many cooks in the kitchen during a development project. Opto couples this knowledge with our expertise in content strategy and content management systems and how the latter’s various modules mesh together, as well as latest design trends and best interface practices. In short we have that perfect web dev cocktail that the Cretan Association of British Columbia–and other associations similar to them–need.
Within days of launching the site and its orbiting social media channels, the Cretan Association of British Columbia got most of the organization’s members registered in its secure system in order to be able manage member information. From their desktop, tablet, or phone, members are now checking the site for info, RSVP’ing for events, contributing content to the collective archive, and–most importantly–purchasing products and memberships online for increased and streamlined revenue; thus, ensuring the long term sustainability and flourishing of the organization.
Check out the site cretansbc.com on your desktop, tablet, or mobile device:
When it comes to coding up good front end interface solutions, Opto serves up some epic knowledge, experience, and specialization, so serious in fact that other development firms themselves like to partner with us. That is the case with Alliter Communications, a talented Vancouver-based design and branding firm. Alliter teamed up with Opto to produce this stunning, modern, rebranded site for Two Bit Circus, an entertainment engineering company based out of Los Angeles, California.
What’s so great about it?
The new Two Bit Circus site implements the latest in best practices in design, namely a one page scroll format with a fluid, responsive design, customized and crafted for a smooth viewing experience with browser compatibility on most modern devices. Oh, and did we mention it has the ability to integrate motion graphics and video while accomplishing all that? From a design perspective, the site retains unique branding elements that break the monotony of too much of a template-like, generic look.
Translation: It kicks a**.
Why was Opto chosen?
Well Opto is just swell when it comes to customizing interfaces, whether those interfaces are hand coded, or reside on a content management system. In this particular case, our B2B partner Alliter needed a firm with precision CSS skills to tweak the site to fit their designs to a pixel perfect tee, so the site can fit like a glove on whatever device it is being viewed on.
Check out the site twobitcircus.com on your desktop, tablet, or mobile device: