Category Archives: Web Projects

3 things to know about SEO

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Google Seo

SEO is by far one of the top concerns for most of my clients, and many questions I get revolve around it.

SEO, or Search Engine Optimization, is trying to get your site to come up first when a search is made using keywords. Yeah bing.com is pretty big, but essentially this comes down to pleasing Google.

It’s such a broad term these days, that there’s a lot of confusion surrounding it. I want to clarify some of that here.

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Benefiting Barristers’ Businesses and Simplifying Solicitors’ Synopses

By | Blog, Branding, Consulting, Home, Interface Development, Recent, Web Projects | No Comments
Yanko and Popovic :: Barristers and Solicitors [OptoMedia]

Much like programmers, lawyers often have a challenge in communication with their clients. See, Lawyers are used to sifting through large amounts of content that uses legal and technical jargon. They then have to turn around and explain complicated concepts to their clients in layman’s terms. The barristers and solicitors at Yanko and Popovic approached Opto with the request to be able to communicate their services to their clients in the cleanest, clearest way. At the same time, they wanted to have full control of their site, updating it themselves from time to time.

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Creativity for Cretans

By | Branding, Non-profit, Recent, Web Projects | No Comments
cretan-interface

Building good sites is often about maximizing efficiency for a business or organization. When the president of the Cretan Association of British Columbia approached OptoMedia, he had a bit of a problem on his hands. His association has always been one of the more successful ones among its peers and competitors. Despite this, surprsingly all membership management and fee collection was happening manually. This inefficiency was creating lost potential revenue. Enter OptoMedia; enter return on investment.

 

How could Opto Help?

Opto has been building sites for organizations similar to the Cretan Association of British Columbia for more than a decade. We know what a little automation can mean for modest organizations like this one. We also know the nuances of working with committees, boards of members, and other such dynamics where you have many cooks in the kitchen during a development project. Opto couples this knowledge with our expertise in content strategy and content management systems and how the latter’s various modules mesh together, as well as latest design trends and best interface practices. In short we have that perfect web dev cocktail that the Cretan Association of British Columbia–and other associations similar to them–need.

 

The Result?

Within days of launching the site and its orbiting social media channels, the Cretan Association of British Columbia got most of the organization’s members registered in its secure system in order to be able manage member information. From their desktop, tablet, or phone, members are now checking the site for info, RSVP’ing for events, contributing content to the collective archive, and–most importantly–purchasing products and memberships online for increased and streamlined revenue; thus, ensuring the long term sustainability and flourishing of the organization.

 

Check out the site cretansbc.com on your desktop, tablet, or mobile device:

Cretan Association of British Columbia

Not just a two bit website

By | Mobile Site, Web Projects | No Comments
TwoBitCircus, Alliter, and Opto

When it comes to coding up good front end interface solutions, Opto serves up some epic knowledge, experience, and specialization, so serious in fact that other development firms themselves like to partner with us. That is the case with Alliter Communications, a talented Vancouver-based design and branding firm. Alliter teamed up with Opto to produce this stunning, modern, rebranded site for Two Bit Circus, an entertainment engineering company based out of Los Angeles, California.

 

What’s so great about it?

The new Two Bit Circus site implements the latest in best practices in design, namely a one page scroll format with a fluid, responsive design, customized and crafted for a smooth viewing experience with browser compatibility on most modern devices. Oh, and did we mention it has the ability to integrate motion graphics and video while accomplishing all that? From a design perspective, the site retains unique branding elements that break the monotony of too much of a template-like, generic look.

Translation: It kicks a**.

 

Why was Opto chosen?

Well Opto is just swell when it comes to customizing interfaces, whether those interfaces are hand coded, or reside on a content management system. In this particular case, our B2B partner Alliter needed a firm with precision CSS skills to tweak the site to fit their designs to a pixel perfect tee, so the site can fit like a glove on whatever device it is being viewed on.

 

Check out the site twobitcircus.com on your desktop, tablet, or mobile device:

Two Bit Circus

 

The Research Centre Multisite at Emily Carr University

By | Interface Development, Web Projects | No Comments
ecu-research-opto

Research is serious business, so serious sometimes that interfaces of research websites look too serious…and drab. That’s where creative Opto came in on this particular project. Emily Carr University of Art and Design asked Opto to spruce up the interface on its new research multisite.

 

What is a multisite?

A multisite is a website that contains several “mini” or “micro” websites within it. In this case, the university has several research departments that have to update content, independent of the other departments. They elected to use the WordPress Multisite platform to achieve this.

Right… so we’re getting a bit technical here…back to sprucing up the drab site. Opto’s task was to inject a bit of interactive accent colour, typography, and social media components to the grey and low contrast site, as well as bringing it more in line design-wise with the university’s overall brand and feel. In addition to this, we needed to make the site’s interface mobile friendly on a variety of popular devices.

 

Why was Opto chosen?

Well, ONE because we specialize in educational projects on the web, TWO because a good chunk of our work is done using WordPress, and WordPress Multisite presents an added layer of complexity and sophistication to the programming process that only our WordPress experience can handle in harmony with our other specialized skills such as interface modifying, and THREE because we’re awesome! (We just had to throw that one in there.)

 

Check out the site research.ecuad.ca on your desktop, tablet, or mobile device:

Research at Emily Carr University of Art and Design.

 

WordPress Tech Support for Photos EM

By | Consulting, Home, Troubleshooting, Web Projects | No Comments
Montreal Photographer Emanuele Miglioretti at photosem.com

Montreal Photographer Emanuele Miglioretti’s photo collection is something worth displaying to the world, but as many WordPress users know, sometimes getting that first “Hello World” post to display on WordPress isn’t as easy as WordPress would like it to be for them.

Thankfully though, Eman knows Opto. And Opto knows WordPress. So now that means Eman knows WordPress.

…Huh?

What we mean to say is Read More

Award Winning Make Up Artist Georgia Spyra’s Web Makeover

By | Branding, Home, Interface Development, Web Projects | No Comments
georgia_spyra_screenshot

When it comes to make up artistry, Georgia Spyra is no rookie. Aside from 16 years of experience in the biz, her accolades include being featured in Elle magazine, and being deemed one of Canada’s top make up artist’s 2 years in a row. Oh, and did we mention that she ran her own school in Toronto? Yeah, Georgia’s pretty accomplished. So where do accomplished artists go when they need a website? Opto of course. Read More

Madewood made it simple

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MadeWoord and OptoMedia

At the time of approaching us, Madewood Distribution Inc. was a distribution startup with a bootstrapped budget. Though Opto specializes in educational interface design, Madewood found high value in our services, and here’s why…

 

The problem

Madewood had a startup budget, and they needed to get the highest output out of that budget. They didn’t have a dime to spare or time to waste on redundant pathways of development for their site and its interface.

 

The solution

Since OptoMedia specializes in interfaces for learning sites and applications, the staff at Madewood looked to our expertise in getting their concise, correct message about their services across to their users.

Madewood Distribution Inc. utilized the power of the WordPress platform to maximize functionality, while minimizing the process and expenditures on what it takes to develop an online presence sporting a full content management system.

CMS’ like WordPress and their plugins have developed and evolved yet more since. What would have taken three times the labour and cost to develop, some years ago, can now be developed and deployed in record speed, and with minimal pain for both client and developer.

 

The result

Madewood’s clear, concise interface that communicates its services to its target market paid off. The company’s site became a primary branding and marketing tool, and today Madewood Distribution is a dynamic Canadian company, headquartered in Vancouver, British Columbia. It’s primary purpose is to source, distribute and represent a line of environmentally sustainable, yet premier surfacing products and architectural materials.

madewood.ca

Creative Education for Tapestry Foundation

By | Consulting, Home, Training | No Comments
tapestryfoundation_optomedia

OptoMedia is more than just development. Our creativity and expertise manifests itself through education as well. In this case, Tapestry Foundation approached OptoMedia to provide training to its staff, in order to help manage its Drupal based site. Opto also provides much needed consultation and direction to Tapestry, to help move the organization forward with its on going site needs, as well as the deployment of upcoming campaigns and new media applications. OptoMedia consolidates the expertise of several seasoned new media instructors, each with years of experience in new media instruction at institutions of higher education.

The Tapestry Foundation organization is the amalgamation of three organizations with a long history of supporting compassionate health care in Vancouver – St. Vincent’s, Holy Family and Mount Saint Joseph Hospital Foundations.

tapestryfoundation.ca