Though we are involved in totally different services, OptoMedia and Optical Now have one thing in common: we like vision and clarity. While OptoMedia’s idea of vision and clarity involves building clean, uncluttered, accessible interfaces for our clients’ apps and sites that are also mobile friendly, our client’s (Optical Now’s) idea of vision and clarity means…
Category Archives: Recent
The Armenian Cultural Association of British Columbia represents a small but active cultural community in Canada’s province of British Columbia. The folks at ACA have a busy agenda. In addition to planning events, assisting and promoting community youth, managing real estate, and assisting Syrian refugees, they also have to…
Sometimes, your business is so grass roots and pure that even a website is overkill and too “techy”. Sometimes, you just want to communicate directly with your customers, in a certain digital spirit of “farm-to-table”.
Koroni Olive Oil is just such a family business, and Opto is just such a solution.
If you live in the Vancouver area (and like dessert) chances are you’ve eaten at or heard of Cheesecake Etc… This funky little spot is a cheesecake institution in the city, typically either packed or with a line up out the door on any given weekend, but even established institutions can’t do everything on their own. Sometimes they need Opto’s help in the digital realm…
Contrary to the etymological prefix of its name, Standwin isn’t about being stationary. In fact, Standwin Moving is a wonderful moving company, always welcoming new clients (hint, hint.. if any of you Optonians have recently sold your place…but we digress). Standwin had a bit of a problem. See, summer time is moving season, and Standwin’s developer couldn’t complete the development job, so…
Much like programmers, lawyers often have a challenge in communication with their clients. See, Lawyers are used to sifting through large amounts of content that uses legal and technical jargon. They then have to turn around and explain complicated concepts to their clients in layman’s terms. The barristers and solicitors at Yanko and Popovic approached Opto with the request to be able to communicate their services to their clients in the cleanest, clearest way. At the same time, they wanted to have full control of their site, updating it themselves from time to time.
Building good sites is often about maximizing efficiency for a business or organization. When the president of the Cretan Association of British Columbia approached OptoMedia, he had a bit of a problem on his hands. His association has always been one of the more successful ones among its peers and competitors. Despite this, surprisingly all membership management and fee collection was happening manually. This inefficiency was creating lost potential revenue. Enter OptoMedia; enter return on investment.
How could Opto Help?
Opto has been building sites for organizations similar to the Cretan Association of British Columbia for more than a decade. We know what a little automation can mean for modest organizations like this one. We also know the nuances of working with committees, boards of members, and other such dynamics where you have many cooks in the kitchen during a development project. Opto couples this knowledge with our expertise in content strategy and content management systems and how the latter’s various modules mesh together, as well as latest design trends and best interface practices. In short we have that perfect web dev cocktail that the Cretan Association of British Columbia–and other associations similar to them–need.
Within days of launching the site and its orbiting social media channels, the Cretan Association of British Columbia got most of the organization’s members registered in its secure system in order to be able manage member information. From their desktop, tablet, or phone, members are now checking the site for info, RSVP’ing for events, contributing content to the collective archive, and–most importantly–purchasing products and memberships online for increased and streamlined revenue; thus, ensuring the long term sustainability and flourishing of the organization.
Check out the site cretansbc.com on your desktop, tablet, or mobile device:
At the time of approaching us, Madewood Distribution Inc. was a distribution startup with a bootstrapped budget. Though Opto specializes in educational interface design, Madewood found high value in our services, and here’s why…
Madewood had a startup budget, and they needed to get the highest output out of that budget. They didn’t have a dime to spare or time to waste on redundant pathways of development for their site and its interface.
Since OptoMedia specializes in interfaces for learning sites and applications, the staff at Madewood looked to our expertise in getting their concise, correct message about their services across to their users.
Madewood Distribution Inc. utilized the power of the WordPress platform to maximize functionality, while minimizing the process and expenditures on what it takes to develop an online presence sporting a full content management system.
CMS’ like WordPress and their plugins have developed and evolved yet more since. What would have taken three times the labour and cost to develop, some years ago, can now be developed and deployed in record speed, and with minimal pain for both client and developer.
Madewood’s clear, concise interface that communicates its services to its target market paid off. The company’s site became a primary branding and marketing tool, and today Madewood Distribution is a dynamic Canadian company, headquartered in Vancouver, British Columbia. It’s primary purpose is to source, distribute and represent a line of environmentally sustainable, yet premier surfacing products and architectural materials.
OptoMedia digitally presented the results of a forum at the University of British Columbia concerning the use of business to create a better society. The forum and subsequent online application was spearheaded by the Centre for Population Health Promotion Research (CPHPR), with the support of Building Opportunities for Business and the Canadian Institute for Health Information.
CPHPR aimed to summarize the results of the forum in an easy to follow, interactive web application. This modest application helped CPHPR spread its findings beyond its locale, and on to an international audience.