OptoMedia’s Jennifer Tiles provides some quick tips on social networking for your small business
Looking to expand your business and reach more clientele? Check your online marketing list, and see if you are doing any of these basic social networking methods…
Some tips to consider in keeping up with social networks:
1. Build a business page with your facebook or twitter accounts. With the ever-growing popularity of social networking sites such as Facebook and Twitter, companies can now use these free online services to promote their businesses, post updates on new products, specials or events. For example, if you run a small make-up & hair-design company, you could create a Facebook Fan Page to post testimonials, inspiration sites and final hair and makeup designs created for your clients. You can also register with Twitter and re-tweet clients’ messages like “my hair and make-up look amazing, thank you JOHNDOE Make-up and Hair Design!” to customers’ smart phones or to other web sites.
2. Search Engine Optimization is Key. Take some time and research the competition in your industry, you may be able to create a blog/website that is uniquely different than the rest and geared towards the geographic region you want to connect with. Start your research by using Google, Yahoo, Bing, or any other major search engine. You should find a wide range of information about your desired industry. Give the Google Keyword Tool a try. It analyzes keywords, showing you their competitiveness and earning potential.
3. Create posts that engage an audience. When posting content on a social networking site, it’s important to be engaging, perhaps even interactive. Customers like to be involved by having the opportunity to speak their mind. For example, if you owned an Italian Restaurant that serves weekly specials, you could post a Poll question on your Facebook Fan site that asks customers what weekly dish they preferred, The Savory Meat Lasagna or the Penne Alfredo?
4. Tell people you are on the social network. The next time you meet up with a client for a consultation or just meeting with a group of friends, casually spread the word that you have a wordpress blog and get people interested in your online business presence. When you hand out your business card, include your facebook, twitter url or QR code on the card, they are great conversation starters!