Category Archives: Blog

Standing with Standwin

By | Blog, Branding, Consulting, Home, Interface Development, Recent, Web Projects | No Comments
OptoMedia helping out Standwin Moving

Contrary to the etymological prefix of its name, Standwin isn’t about being stationary. In fact, Standwin Moving is a wonderful moving company, always welcoming new clients (hint, hint.. if any of you Optonians have recently sold your place…but we digress). Standwin had a bit of a problem. See, summer time is moving season, and Standwin’s developer couldn’t complete the development job, so…

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Reach for the stars

By | Blog, Social Media | No Comments


In the old days, the recipe was simple: research a few keywords, find out which ones were high volume/low competition, stuff your site with them (maybe add in an adult keyword term or two for wider reach if you were a rogue marketer) and…bingo: traffic to your site, high results on the search engines.

Today…. not so much.

Today there is SEO (Search Engine Optimization), SMO (Social Media Optimization), as well as credibility through star ratings and reviews. It’s the latter that we want to focus on because it really has an effect on how your business is noticed and perceived.

Whether you are a restaurant, a car dealership, a photographer, a coffee shop, or anything in between, today star ratings and reviews are your SEO currency, but before we mention strategies for being successful with them, let’s first make sure you know what we’re talking about.

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Don’t forget your functions.php file! It’s powerful.

By | Blog, functions.php file, PHP, Wordpress | No Comments

In the world of WordPress theme customization, back end customization is often neglected. I would say for good reason too. If you’re mostly a front end programmer like me, it’s daunting and complicated: database table and column architecting, server configurations, and then that whole world of plugin authoring….and I say all this having taught PHP … Continue reading Don’t forget your functions.php file! It’s powerful.

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Stepping up WordPress’ Search Engine Optimization Game

By | Blog, Wordpress | No Comments

Discuss search engine optimization with most business owners and it’s usually pretty high on their list. (Independent of whether they actually need it or not.) Generally speaking, SEO is the task of trying to get a high ranking on the search engines. Nowadays that really boils down to Google–and Bing to a lesser degree. Many … Continue reading Stepping up WordPress’ Search Engine Optimization Game

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About Migration

By | Blog, Migration | No Comments

The migration of files should be a seemingly easy task, and I guess you could say it is, but when you are dealing with complex ecosystems like CMS’s, it can get a little dicey.

This article is not an instructional guide on how to migrate WordPress files, but aims to address a few things you should know and prepare before doing so.

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3 things to know about SEO

By | Blog, SEO | No Comments
Google Seo

SEO is by far one of the top concerns for most of my clients, and many questions I get revolve around it.

SEO, or Search Engine Optimization, is trying to get your site to come up first when a search is made using keywords. Yeah is pretty big, but essentially this comes down to pleasing Google.

It’s such a broad term these days, that there’s a lot of confusion surrounding it. I want to clarify some of that here.

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