All posts by Opto

Opto’s Strategic Partnership with Make a Change Canada

By | Disabilities, Initiatives | No Comments
Make a Change Canada and OptoMedia

OptoMedia’s close partnership with Make A Change Canada (formerly the Canadian Society for Social Development) and Selkirk College spans over 5 years, and gives our company the opportunity to provide location independent, technology skills to disadvantaged Canadians such as people with disabilities and mobility issues. This long standing initiative fits into our CSR (corporate social responsibility) model of improving the lives of people in difficult situations through technology education. Read More

Creativity for Cretans

By | Branding, Non-profit, Recent, Web Projects | No Comments

Building good sites is often about maximizing efficiency for a business or organization. When the president of the Cretan Association of British Columbia approached OptoMedia, he had a bit of a problem on his hands. His association has always been one of the more successful ones among its peers and competitors. Despite this, surprisingly all membership management and fee collection was happening manually. This inefficiency was creating lost potential revenue. Enter OptoMedia; enter return on investment.


How could Opto Help?

Opto has been building sites for organizations similar to the Cretan Association of British Columbia for more than a decade. We know what a little automation can mean for modest organizations like this one. We also know the nuances of working with committees, boards of members, and other such dynamics where you have many cooks in the kitchen during a development project. Opto couples this knowledge with our expertise in content strategy and content management systems and how the latter’s various modules mesh together, as well as latest design trends and best interface practices. In short we have that perfect web dev cocktail that the Cretan Association of British Columbia–and other associations similar to them–need.


The Result?

Within days of launching the site and its orbiting social media channels, the Cretan Association of British Columbia got most of the organization’s members registered in its secure system in order to be able manage member information. From their desktop, tablet, or phone, members are now checking the site for info, RSVP’ing for events, contributing content to the collective archive, and–most importantly–purchasing products and memberships online for increased and streamlined revenue; thus, ensuring the long term sustainability and flourishing of the organization.


Check out the site on your desktop, tablet, or mobile device:

Cretan Association of British Columbia

Not just a two bit website

By | Mobile Site, Web Projects | No Comments
TwoBitCircus, Alliter, and Opto

When it comes to coding up good front end interface solutions, Opto serves up some epic knowledge, experience, and specialization, so serious in fact that other development firms themselves like to partner with us. That is the case with Alliter Communications, a talented Vancouver-based design and branding firm. Alliter teamed up with Opto to produce this stunning, modern, rebranded site for Two Bit Circus, an entertainment engineering company based out of Los Angeles, California.


What’s so great about it?

The new Two Bit Circus site implements the latest in best practices in design, namely a one page scroll format with a fluid, responsive design, customized and crafted for a smooth viewing experience with browser compatibility on most modern devices. Oh, and did we mention it has the ability to integrate motion graphics and video while accomplishing all that? From a design perspective, the site retains unique branding elements that break the monotony of too much of a template-like, generic look.

Translation: It kicks a**.


Why was Opto chosen?

Well Opto is just swell when it comes to customizing interfaces, whether those interfaces are hand coded, or reside on a content management system. In this particular case, our B2B partner Alliter needed a firm with precision CSS skills to tweak the site to fit their designs to a pixel perfect tee, so the site can fit like a glove on whatever device it is being viewed on.


Check out the site on your desktop, tablet, or mobile device:

Two Bit Circus


The Research Centre Multisite at Emily Carr University

By | Interface Development, Web Projects | No Comments

Research is serious business, so serious sometimes that interfaces of research websites look too serious…and drab. That’s where creative Opto came in on this particular project. Emily Carr University of Art and Design asked Opto to spruce up the interface on its new research multisite.


What is a multisite?

A multisite is a website that contains several “mini” or “micro” websites within it. In this case, the university has several research departments that have to update content, independent of the other departments. They elected to use the WordPress Multisite platform to achieve this.

Right… so we’re getting a bit technical here…back to sprucing up the drab site. Opto’s task was to inject a bit of interactive accent colour, typography, and social media components to the grey and low contrast site, as well as bringing it more in line design-wise with the university’s overall brand and feel. In addition to this, we needed to make the site’s interface mobile friendly on a variety of popular devices.


Why was Opto chosen?

Well, ONE because we specialize in educational projects on the web, TWO because a good chunk of our work is done using WordPress, and WordPress Multisite presents an added layer of complexity and sophistication to the programming process that only our WordPress experience can handle in harmony with our other specialized skills such as interface modifying, and THREE because we’re awesome! (We just had to throw that one in there.)


Check out the site on your desktop, tablet, or mobile device:

Research at Emily Carr University of Art and Design.


WordPress Tech Support for Photos EM

By | Consulting, Home, Troubleshooting, Web Projects | No Comments
Montreal Photographer Emanuele Miglioretti at

Montreal Photographer Emanuele Miglioretti’s photo collection is something worth displaying to the world, but as many WordPress users know, sometimes getting that first “Hello World” post to display on WordPress isn’t as easy as WordPress would like it to be for them.

Thankfully though, Eman knows Opto. And Opto knows WordPress. So now that means Eman knows WordPress.


What we mean to say is Read More

5 Reasons to Avoid Having a Flash Website

By | Blog, Development | No Comments


Adobe’s Flash for websites has been all the rage since the mid-2000s. I would guestimate that up to 10-20% of our members are using a flash website of some type.


Why So Popular?

  • Mostly because it allowed your designer to create visually extremely compelling websites, that made “plain”, static, old-style HTML websites look bad! And this is true, as far as it goes. Look at the FITC Awards. You most certainly cannot do these things using plain-jane HTML..
  • Also because the web design industry heavily promoted it
    – for both the right and the wrong reasons:

    1. web designers do not like to have their creativity stifled. If they can “draw” it, they want to be able to produce it. Flash lets them do that;
    2. at the same time, it also guaranteed them steady work! Once you commit to a Flash website, you become dependent on your web designer for everything but the simplest updates.


We Don’t Think this is a Good Idea for You

While an impressive Flash website may be a great idea for someone like .. Nike, with the resources to actively maintain & promote their website, if you are a small regional vendor Flash will actually severely limit your ability to market yourself online.

Read More