Though we are involved in totally different services, OptoMedia and Optical Now have one thing in common: we like vision and clarity. While OptoMedia’s idea of vision and clarity involves building clean, uncluttered, accessible interfaces for our clients’ apps and sites that are also mobile friendly, our client’s (Optical Now’s) idea of vision and clarity means…
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The Armenian Cultural Association of British Columbia represents a small but active cultural community in Canada’s province of British Columbia. The folks at ACA have a busy agenda. In addition to planning events, assisting and promoting community youth, managing real estate, and assisting Syrian refugees, they also have to…
Sometimes, your business is so grass roots and pure that even a website is overkill and too “techy”. Sometimes, you just want to communicate directly with your customers, in a certain digital spirit of “farm-to-table”.
Koroni Olive Oil is just such a family business, and Opto is just such a solution.
If you live in the Vancouver area (and like dessert) chances are you’ve eaten at or heard of Cheesecake Etc… This funky little spot is a cheesecake institution in the city, typically either packed or with a line up out the door on any given weekend, but even established institutions can’t do everything on their own. Sometimes they need Opto’s help in the digital realm…
Contrary to the etymological prefix of its name, Standwin isn’t about being stationary. In fact, Standwin Moving is a wonderful moving company, always welcoming new clients (hint, hint.. if any of you Optonians have recently sold your place…but we digress). Standwin had a bit of a problem. See, summer time is moving season, and Standwin’s developer couldn’t complete the development job, so…
In the old days, the recipe was simple: research a few keywords, find out which ones were high volume/low competition, stuff your site with them (maybe add in an adult keyword term or two for wider reach if you were a rogue marketer) and…bingo: traffic to your site, high results on the search engines.
Today…. not so much.
Today there is SEO (Search Engine Optimization), SMO (Social Media Optimization), as well as credibility through star ratings and reviews. It’s the latter that we want to focus on because it really has an effect on how your business is noticed and perceived.
Whether you are a restaurant, a car dealership, a photographer, a coffee shop, or anything in between, today star ratings and reviews are your SEO currency, but before we mention strategies for being successful with them, let’s first make sure you know what we’re talking about.
Much like programmers, lawyers often have a challenge in communication with their clients. See, Lawyers are used to sifting through large amounts of content that uses legal and technical jargon. They then have to turn around and explain complicated concepts to their clients in layman’s terms. The barristers and solicitors at Yanko and Popovic approached Opto with the request to be able to communicate their services to their clients in the cleanest, clearest way. At the same time, they wanted to have full control of their site, updating it themselves from time to time.
What is Lynda.com?
Lynda.com is Linkedin’s training branch, offering high quality video courses for the purpose of training professionals. George is a course author and presenter for Lynda.com, and he recently published his new course, Moodle Administration Essential Training.
Check it out here, and don’t forget to press “play” !