In the old days, the recipe was simple: research a few keywords, find out which ones were high volume/low competition, stuff your site with them (maybe add in an adult keyword term or two for wider reach if you were a rogue marketer) and…bingo: traffic to your site, high results on the search engines.
Today…. not so much.
Today there is SEO (Search Engine Optimization), SMO (Social Media Optimization), as well as credibility through star ratings and reviews. It’s the latter that we want to focus on because it really has an effect on how your business is noticed and perceived.
Whether you are a restaurant, a car dealership, a photographer, a coffee shop, or anything in between, today star ratings and reviews are your SEO currency, but before we mention strategies for being successful with them, let’s first make sure you know what we’re talking about.